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hello, 

I'm Ruth! I design to create
meaningful experiences for people.

I am a Graphic Designer with over three years of experience in the design and e-commerce space. I specialise in building intuitive websites and digital interfaces for everyday users.

The thought of 'Making Things 
Easier' always itches my mind.

Creating an effective experience that's straightforward and efficient has always been important to me. It's all about understanding what people truly need. How do we simplify the experience between users and products, while creating something intuituve?

Featured Projects
How I simplify interactions with brands and their users:

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Lovewell Foundation

Web Design | User Research | Information Architecture

A redesigned site for domestic violence victims, enabling them to discreetly seek help, access resources, and educate themselves.

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Salad
Ordering App

Mobile UI/UX | Accessibility Design | Branding

A user-friendly food ordering app which specialises in customisable salad orders. The interface caters to diverse dietary needs and users with limited dexterity.

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Gamifying Translink Train Journeys

User Experience | User Observation | Design System

An investigation of a design problem within Brisbane's train system. By using research and design theories, I proposed a Gamified Voucher System to encourage more ridership.

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SmartSize (Coming Soon)

Usability Testing | UI/UX Design | Shopify Integration

A redesign of SmartSize’s size chart recommender tool. The updated interface improves usability, offering shoppers a more intuitive and accurate size selection experience.

Woohoo You Made It To The End!

Let’s connect and build something brilliant.

Drop me a message to chat!

2024 Ruth Chua Designs

Made with the fluffiest scrambled eggs 🥚 © Ruth Chua​

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